Social Media Marketing Test Bank

Did you know that virtually 4.48 billion people use one social media platform or another? That is nearly one-half the world'due south population. The sheer number of people on these platforms is the reason why so many brands and marketers are flocking to social media to build brand awareness, generate leads, and more than. Indeed, the statistics and data for global social media use are quite heed blowing and you tin can notice them and more about the state of social media marketing in the Influencer Marketing Hub Social Media Benchmark Report 2022.

If you haven't yet taken reward of this enormous opportunity, it is not as well late to get started. The beauty of social media marketing is that if you practice it right, you tin grow your business organisation exponentially in a short menstruation of time. Simply, for that, you need to get a adept start.

Learning the near constructive social media marketing tips and using them correctly from the start tin give you lot the extra push y'all demand. And now it is easier than ever to take one or more than social media marketing courses online, from the comfort of your own dwelling house. In this post, we accept compiled a list of 17 of best free courses that are very useful for any social media marketer. Read on and decide which one you would like to try:

17 Free Social Media Marketing Courses:

1. TikTok Marketing Masterclass (Influencer Marketing Hub)
2. What is Social? (Coursera)
iii. Social Media Analytics Course (Quintly)
iv. Social Media (HubSpot)
5. Social Media Marketing Certification (eMarketing Constitute)
six. The Business concern of Social (Coursera)
7. Build Your Personal Brand and Sell Your Expertise Using Social Media (Social Creators)
8. Writing for Social Media (edX)
9. Social Media Ethics (Udemy)
10. Content, Advertising & Social IMC (Coursera)
11. Introduction to Social Media Strategy (Skillshare)
12. Social Media 101 (Constant Contact)
xiii. Social Media Monitoring (Udemy)
fourteen. Introduction to Social Media Ad (SkillShare)
15. Advanced Social Media Marketing for Picking Up Clients (Udemy)
sixteen. Social Media Marketing (Oxford Home Study Center)
17. Quicksprout Social Media Courses (Quicksprout)
Frequently Asked Questions

1. TikTok Marketing Masterclass (Influencer Marketing Hub)

I of the most valuable and data packed courses out in that location, teaching you everythig you need to know to master TikTok for your concern or personal brand.

Your course instructors for the The TikTok Masterclass are Ed Lawrence and Shelby Leimgruber, a social media influencer with a strong runway record of success. She enjoys more than 500,000 followers on social media and a 10% engagement rate.

This course includes 11 modules and additional bonuses covering everything from the basics to the complexities of working with major brands. Through this class, you'll acquire:

TikTok basics
How to craft a profitable brand persona without sacrificing authenticity
How to build your audience
How to increment engagement on TikTok
How to start working with brands
How to make money as a TikTok influencer

The grade is totally gratis and packed with

Resources: Brand collaboration outreach templates, influencer example studies, exclusive interviews with experts ($145 value)
Production Worksheets: Video planning and storyboard templates, photographic camera shot listing, budget templates, cue sheets ($105 value)
TikTok Stash Bundle: Engagement and Earning Potential Tools, scheduling tools, editing apps, optimisation tools, FTC requirements ($245 value)

influencer marketing course

2. What is Social? (Coursera)

This is an introductory course to social media marketing offered past Northwestern University and is available from Coursera. The instructor for this course is Randy Hlavac of Northwestern Academy, who is also the CEO of Marketing Synergy, Inc.

Here are some of the things that you will learn in this course:

An introduction to social media marketing
Social media trends
How to use social media for business
The changing dynamics of social media and the importance of large data

The grade uses a mix of videos, reading materials, assignments, and quizzes. Information technology is a ix-60 minutes course, simply they suggest that you lot have 3-4 weeks to complete it.

After completion of all of the course modules, y'all go a certificate that you lot can share on LinkedIn or showcase on your resume.

3. Social Media Analytics Course (Quintly)

This is a beginner-level course on social media analytics that you tin take to acquire the basics or simply to refresh your knowledge. The course is divided into modules or steps starting from analysing your current state of affairs to automating analytics reports.

Hither are some of the things that you lot will learn:

Situation analysis
Competitor benchmarking
Collecting information from different social media platforms
Identifying KPIs to measure out your goals
Understanding analytics reports and metrics
Deciding on the audience for different types of reports
Automating reports

The grade includes videos, reading materials, and quizzes and provides an engaging manner to acquire.

4. Social Media (HubSpot)

This is a social media certification course offered past HubSpot that will assist you build a solid social strategy and strengthen your social presence.

Past the stop of this course y'all will learn how to:

Develop a social media marketing strategy
Perform social media monitoring
Develop a social content strategy
Aggrandize your social media reach
Know how to advertise on social media
Measure your social media marketing ROI
Other social media essentials

Overall, information technology is an all-in-one course that covers virtually all aspects that yous demand to get started with social media marketing. The course has 9 lessons, 34 quizzes, and twoscore videos. Information technology takes 4 hours and 39 minutes to complete, but we advise taking more fourth dimension to sympathize each topic thoroughly.

5. Social Media Marketing Certification (eMarketing Institute)

Unlike most other courses on this list, this one does not comprise any videos or interactive elements. Information technology is, in fact, in the form of a 165-folio ebook which details all major aspects of social media marketing.

Once y'all finish reading the course fabric, you tin can take a exam. If you pass the examination, you will get a certification that y'all can add to your resume.

Here are some of the topics that are covered in the course:

Basics of social media marketing
Different social media platforms
How to identify and define your target audience
How to engage your target audience
Sharing content on social media
Social media strategy
Dos and don'ts of social media marketing

Equally it is a completely text-based form, the completion time may vary from one person to another. Read information technology at your ain pace and accept the examination only when you are fix.

6. The Business concern of Social (Coursera)

This is another informative social media course offered past Northwestern University that provides a certificate. This is an advanced course that helps you track your social media performance and link it to sales and other business functions.

Here are some of the things that you will acquire:

Legal considerations to consider for your social media strategy
Using different social media metrics to bulldoze real business results
Creating a performance funnel
Designing a pilot plan and justifying its viability

This course follows a more than practical approach to learning, rather than just theoretical. The course is taught by different instructors, who are experts in the field. The class takes 5 hours to complete, merely they suggest completing it in 3-4 weeks.

vii. Build Your Personal Brand and Sell Your Expertise Using Social Media (Social Creators)

This is a class on personal branding that will assistance you lot build a unique social media identity and a strong social presence. This is most useful for influencers but is something that all marketers can benefit from.

The course is divided into 4 parts all in the grade of videos, making it easy to grasp the concepts. Additional course materials besides include a 21-page guide on personal branding.

viii. Writing for Social Media (edX)

This is a free class offered by the prestigious University of California, Berkley. It provides a broad framework for writing content for social media. The teacher of the course is Tim Peters, who is a Atomic number 82 Content Strategist for Tata Consultancy Services.

Here are some of the things that y'all will learn:

Agreement your target audience
Writing content tailored to your audience, keeping the delivery channel in mind
Using effective writing strategies to optimise your content
Connecting with your audience past communicating the right way

The form volition take iv weeks to complete. Y'all can have the class for free simply to go the certificate, yous demand to pay.

ix. Social Media Ethics (Udemy)

This is a free course available on Udemy. It was created by Eric Schwartzman, who is also the instructor of this course. The course covers the important topic of social media ethics and existence responsible when posting content on social media.

Here's what you will learn from this course:

Using adept judgement when using social media
Not posting content that could get y'all fired or sued
Agreement what ethical social media behaviour ways

Yous go the video content for free, but for the certification, you need to pay. Information technology is a short form that tin exist completed in 33 minutes.

x. Content, Advertising & Social IMC (Coursera)

This is another social media marketing specialisation course provided by Northwestern University. In this grade, you will learn how to create engaging content that has the capacity to go viral.

Here are some topics that it covers:

Content strategy
Advertisement
Social integrated marketing communications
Measuring the ROI of social media marketing programs

The grade takes 8 hours to complete but they suggest taking 4 weeks to do so. This class comes with a shareable LinkedIn certificate.

11. Introduction to Social Media Strategy (Skillshare)

This is a beginner-level course offered by Buffer and the teacher is their digital marketing strategist, Brian Peters. It is designed to assist you learn how to form an effective social media strategy.

Here are some of the aspects that it volition cover:

Finding a unique vocalization
Selecting the correct platforms
Creating and curating engaging content
Using the correct tools
A 5-step Facebook advertising strategy

It is a short video tutorial that tin can be completed in but 43 minutes. Still, nosotros suggest that yous do your own research and study after each lesson.

12. Social Media 101 (Constant Contact)

This is a detailed social media course for beginners, offered by Social Media Quickstarter. It trains y'all on pace-by-step processes to build your social media presence on different platforms. It includes a different course module for each platform, including Facebook, Instagram, Twitter, LinkedIn, etc.

Within each module, yous will get detailed information almost all aspects of building a profile and engaging your audience on that aqueduct. It as well includes dos and don'ts for each platform and suggests strategies to do well on each platform.

13. Social Media Monitoring (Udemy)

This is another free Udemy course created by Eric Schwartzman. Information technology volition guide you through various aspects of social media monitoring .

Here are some topics that it will cover:

Techniques for keyword phrase filtering
Finding the right keywords to monitor
Finding influencers and building influencer lists
Curating content
The drawback of rich text analysis
Social media monitoring strategies for different platforms

The course uses a mix of video and textual reading materials. The course duration is vii hours and 26 minutes. You can get the video content for free only for the certificate and boosted resources, yous demand to pay.

xiv. Introduction to Social Media Ad (SkillShare)

Social media advert sounds similar a task you would want to outsource. If you're interested in creating and running your own campaigns, this Skillshare class is just what yous need. This introductory social media advertising form is ideal for marketers, brands, pocket-size businesses, freelancers, and everyone looking to harness the potential of paid social advertising. Hosted by Brian Peters from Buffer, yous'll learn how to:

Learning key terms and vocabulary
Setting and evaluating campaign goals
Targeting audience segments
Developing attending-grabbing graphics and copy

This form covers the basics so well that it gives a clear management of what you should explore next to accelerate your skills. This is a cadre foundation of Social Media Advertising and helps to understand what matters in your advertizing efforts and how to get-go and measure success.

xv. Advanced Social Media Marketing for Picking Up Clients (Udemy)

Are you lot already familiar with social media marketing and advertising works but want a chip of a challenge? This Udemy grade is simply for y'all! In less than 48 hours, you'll larn:

The nearly common social media marketing myths and mistakes that are taught as "best practice"
How to use private Facebook groups to "present" your service offering without being pushy or abrasive
The AMOC dominance framework—A 4 step organisation that allows yous to demonstrate expertise and invite pursuit from your clients
How to position yourself as the "trouble solver" so yous never have to handle sales objections again
How cheap "marketing-tricks-n-tips" is making you appear similar a spammer and what you tin do about it
Why your competitors will never implement the strategies from this course and how you can benefit every bit the upshot

What makes this course a reliable investment in your developing social media marketing success? Non only is it affordable (information technology's gratuitous, later on all), information technology'due south designed specifically for freelancers, coaches, consultants, startups looking to abound, and more than.

16. Social Media Marketing (Oxford Dwelling house Study Heart)

This free online social media marketing course from Oxford Home Written report Centre provides newbies and other inexperienced users with a basic introduction to everything social media and marketing on different platforms. Non only is this course completely free to take, merely it likewise rewards you with a certification of completion to add to your resume. The course will teach y'all what successful social media marketing looks like, why it's so powerful, and what goes into every social media marketing strategy plan.

Y'all will likewise learn:

What the Five P's of social media are and how to implement them
How to expand your digital presence to concenter new followers and go on them
Everything that goes into developing a comprehensive social media plan

What makes this free social media marketing course a great option for growth and instruction is how information technology's self-paced. There'south no rush to terminate the examination and get your certification. This helps avoid stress and burnout. It's too really easy to sign up for the course and get consummate tutor back up from start to finish. Someone will always be holding your manus!

17. Quicksprout Social Media Courses (Quicksprout)

Quicksprout offers a content-rich section devoted to everything involved with social media. There are dozens and dozens of informative social media marketing guides that will teach you everything you lot want to know from generating leads to creating content calendars.

Several unlike guides y'all can look more than into include:

Ultimate Guide to Hashtags
Everything You Demand To Know Near Social SEO
Meridian 11 Social Media Tips

Quicksprout Academy doesn't wait like much. It doesn't wait anything like a traditional online form you'd normally see on a platform similar Teachable. But the big difference people e'er pay attention to boils downward to cost. For nigh online courses, yous have to pay a pretty penny for them. For Quicksprout, you lot tin can bookmark these guides and revisit them over and over, again and again, anytime y'all want without having to empty your depository financial institution account.

Conclusion

These are some of the best free social media marketing courses that you tin can enrol in to brush upwardly on your skills or acquire new ones. If you lot are new to this and want to build your social media presence from scratch, yous should definitely try a few of these courses.

Pick the ones that intrigue you the most and give them a endeavour. If you don't like the materials or approach, you tin can always switch to a more than interactive grade, as they are all free. Happy learning!

Oft Asked Questions

What are the all-time gratuitous social media marketing courses?

In this post, we have compiled a listing of 17 of the best free courses that are very useful for any social media marketer. Some of the courses we examined include:
TikTok Marketing Masterclass (Influencer Marketing Hub)
What is Social? (Coursera)
Social Media Analytics Course (Quintly)
Social Media (HubSpot)
Social Media Marketing Certification (eMarketing Institute)
The Business concern of Social (Coursera)
Build Your Personal Brand and Sell Your Expertise Using Social Media (Social Creators)
Writing for Social Media (edX)
For more, cheque the above article.

How tin I learn social media marketing for costless?

As with virtually things, the majority of the courses online cost coin, in some cases, a considerable sum. Nonetheless, we do have a couple of complimentary courses available at the Influencer Marketing Hub. We examine the TikTok Marketing Masterclass in the article to a higher place. It teaches you how to build your personal brand on TikTok. You could also effort Ed Lawrence'south Influencer Marketing 101 or Elise Darma'southward Costless Instagram Masterclass, where she teaches three secrets to organically double your leads, clients, and sales.

What is the best social media marketing course?

The question of what is the best social media marketing class is, of course, a matter of opinion. For a start, nigh courses focus on one specific social network. The best Instagram grade would hardly help yous larn how to improve your YouTube marketing, for instance. We believe we accept created a range of loftier-quality social courses. These include free courses on TikTok and Instagram (too equally one on influencer marketing), and paid courses on Twitter, YouTube, Pinterest, and e-mail marketing.

How tin I acquire about TikTok for gratis?

We believe we offer the best free TikTok marketing course with our TikTok Marketing Masterclass. In it, we teach you how to build your personal brand on TikTok. Modules include:
- TikTok Basics, Popularity and Features
- Knowing your target audience
- How to fix upward your TikTok contour similar a pro
- How to make award-winning TikTok videos
- How to create content that builds your following
- How to make coin on TikTok
- How brands work with Influencers
- TikTok ads reach
and more.

How practice beginners showtime social media marketing?

One of the first things a beginner should do is learn as much every bit he or she can about social media marketing. Perhaps a good starting point would be to take one or more of the courses nosotros have referred to in this commodity. Some of the courses aim to target beginners, for case, What is Social? on Coursera. Although perhaps targeting a more than avant-garde audience, HubSpot Academy's Social Media Marketing Course gives you a chance to earn certification.

How tin I improve my social media skills?

Whatsoever of the courses we take covered in this post should help you amend your social media skills. Indeed, you lot will acquire a considerable amount about social media past reading the many posts nosotros have written well-nigh Social Media on the Influencer Marketing Hub. Of class, while these courses and blog posts will teach you lot ways to operate social media accounts effectively, they will mean cypher if y'all don't put the ideas into practice on your social accounts. Acquire from experimenting and repeat your successes.